Logo design is important for a company because it gives consumers the necessary information to identify the business. It can also help establish a company’s credibility as a leading provider.
Logos are usually created in two ways: as a symbol or as a combination of words. The type of logo used depends on the purpose for which it will be used.
Symbols, for example, signify a company’s name, a product or service, or its bloodline. The design may have a minimalist or ornate style. Often, the logo is combined with a wordmark, such as “Subway” or “Disney”.
Wordmarks are useful for businesses whose names describe what they do. They’re cost-effective and work best with companies whose names are memorable.
A combination mark, on the other hand, combines a wordmark with a typographical symbol. These are popular across all industries. Companies like Starbucks, Domino’s, Taco Bell, and Pizza Hut have them.
Graphic marks have been around for a long time. They can also be used to represent the work, products or services of a brand. In the case of graphic marks, designers can choose from various font styles to add unique characteristics to letterforms.
For a new brand, it can be difficult to find the right image for its logo. To overcome this challenge, logo designers must get to know their client and collect ideas. During this phase, they must develop an idea they think the client will be interested in.