SEO is the process of improving your website’s visibility in search engine results. The goal is to increase your site’s number of organic visitors. You can improve your visibility through technical, on-site and off-site SEO strategies.
Search engines, including Google, rank pages based on hundreds of ranking factors. These factors include technical and content-related aspects. In addition, user-specific elements, such as location and intent, play a part.
SEO is a complex and ongoing process. You need to know your audience and what they’re looking for in order to succeed. However, there are DIY methods that can help you to achieve the goal of increasing your visibility in search results.
Unlike other marketing methods, SEO isn’t something you can just do. While you can make the most of the available tools, you’ll still have to apply your knowledge. Fortunately, there are plenty of resources to help you along. One example is the Advanced Search Engine Optimization Certification from Moz.
Another helpful tool is Google Analytics. This tool allows you to track your website traffic and converts. It also provides a number of statistics, including your bounce rate.
Among other things, Google’s algorithm evaluates each page in their index to find the best results. Some of the factors it uses include the number of backlinks, the quality of content, and the structure of your website.
A solid SEO foundation is a great way to improve your overall user experience. In addition to boosting your site’s rankings in search, it also means more users will see and interact with your content.